The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. It is common knowledge that delivering superior digital ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Rocket CRM has announced an expansion of its workflow intelligence features, enhancing its CRM automation system to better support businesses in managing the entire customer lifecycle. This ...