All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...
Customer obsession is easy to talk about and hard to operationalize — especially at enterprise scale. In this episode of CX Decoded, we distill a CMSWire TV conversation with AT&T into five clear ...
Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when ...
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