From a young age, we learn that customization creates a special sense of ownership in our possessions. Vacation outlet malls offer a variety of custom keychains, mugs, and shirts inscribed with your ...

People today want clothes that are different. They want clothes that fit their body. They want clothes that match their style. They do not like clothes that look the same as others'. Because of this, ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

An exploration of rare knife customization options and why this level of personalization is so uncommon.

Discover Samsung One UI 8.5's new features, from advanced customization to enhanced usability, designed to elevate your ...