Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

The 'IAS Total TV' provides aggregated data on genre, rating, language, shows and programs across Disney, NBCUniversal, ...

Test & Measurement launches FAMOS 2026 + AI, enhancing engineering data analysis with workflows, signal processing, and ...