As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Though artificial intelligence (AI) has been a background ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Data Science is a structured approach to extracting valuable insights from data, and it involves several key stages to ensure success. Let's explore each phase in detail: By following this structured ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...