Developing an animated video begins with creation of a storyboard and script based on key features of the data, taking into account the intended audience and desired outcomes. (Image credit: Jessica ...

New open access course – data-driven animation for science communication The Teaching & Learning Center at UC Santa Cruz is delighted to announce that Dr. Jessica Kendall-Bar has created an open ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

It’s not enough to create good content – you need the content your audience wants. Here's how to develop a strategy to do just that. There’s an old maxim in the marketing world, “content is king.” ...