Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

The U.S. Census Bureau projects that by 2034, there will be more senior citizens than children for the first time in American history. The world is in the midst of a profound demographic ...

The U.S. Equal Employment Opportunity Commission (EEOC) requires certain private employers and federal contractors to submit and certify reports concerning their workforce demographic data. This data ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

After more than 50 years of rapid growth, the nation’s immigrant population is now in decline. In January 2025, 53.3 million immigrants lived in the United States – the largest number ever recorded.

Recent ancient DNA research and U.S. Census data both underscore the deep historical and ongoing complexity of human diversity. Studies of ancient genomes dismantle notions of pure genetic lineages, ...

The world's population growth tells two stories: in many countries populations are aging, while in others, populations are getting younger. Projections show most countries will likely see shrinking ...