Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Immigration to the United States has dropped sharply, with especially steep declines in major cities. While policy appears to ...

New U.S. Census data reveals that older Americans, renters, and rural residents are increasingly vulnerable to poverty, with those over 65 seeing notable income erosion. Fixed incomes, limited asset ...

We’re not surprised by estimates showing Warren County’s population has fallen. People leaving, or those who remain not having enough children to keep population levels high, is the new normal not ...

Some households have little room for error as costs rise. Here’s how to build breathing room.

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

Swenor is the founding director of the Johns Hopkins Disability Health Research Center. Landes is an associate professor of sociology and O’Hanley faculty scholar at Syracuse University. Hall is ...