Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...

Most brands approach QR Code safety as a trust challenge. The assumption is that consumers hesitate to scan QR Codes because they are wary of scams and do not trust QR Codes. Uniqode’s consumer survey ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

QR codes are certainly practical, but they’re also dumb and stupid and ugly and instantly ruin almost anything they’re placed on. That’s why this tech that uses simple light as a replacement for QR ...

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