In today's crowded mailbox, direct mail has to interrupt routine. Here are strategies to turn a simple piece into a memorable ...
As everyone who does direct mail knows, there is a supply problem in the envelope market. Okay, that’s an understatement. There is a mass shortage, and depending on style and size, inventory has dried ...
Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these ...
Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.
Moore DM Group, a marketing firm headquartered in Washington, D.C. has acquired Worcester Envelope Co. of Auburn, Moore announced on Friday. Worcester Envelope, a 125-year-old company, specializes in ...
Opinions expressed by Entrepreneur contributors are their own. With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has ...