IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Disney is launching a new premium large format certification with the release of Avengers: Doomsday, and now a top IMAX is ...

And The Avengers are helping to launch it ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Watching a highly anticipated blockbuster on a massive screen is a feeling you just cannot replicate on your living room couch. The Walt Disney Studios knows this, and they are doubling down on the ...

It’s called Infinity Vision (not to be confused with the toys-to-life video game that came out about 10 years ago), and on paper, it’s a new premium cinema certification designed to highlight the ...

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

Disney unveils Infinity Vision premium large format certification, promising brighter immersive cinema experiences ahead of Avengers Endgame rerelease in 2026 ...