“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” ...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can ...
Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...
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