A change to the way the company dishes out points for cash spent has completely changed the way fans talk about Dutch Rewards.

Let's be honest: Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. And guess what? They totally work. In fact, the average American ...

Dutch Bros released its rewards program in early 2021, and each year has been its own journey. Year 1 focused on launching, gathering, and understanding consumer preferences, CEO Joth Ricci said. The ...

Dutch Bros Coffee CFO Charles Jemley admitted that he was totally wrong about where the brand’s digital presence would finish in 2021. The Paytronix-powered Dutch Rewards program, which launched at ...