The CRM and email marketing software metrics that actually connect to revenue

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact. A ...
Forbes

Email Marketing Still Works—And It's More Effective Than Ever

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.