With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between ...

In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This ...

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

Despite common misconception, Reddit is not a social bookmarking website and submitting links to Reddit should not be a part of your “link building” strategy. In fact, actively trying to use Reddit ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...

What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we "just don't care"). We asked ...