Apple used to limit the size of App Store downloads over cellular to 150MBs to prevent iPhone users from accidentally downloading a large app over 3G or 4G networks and using up all their data ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Big developers are hoping that US users will be tempted to buy subscriptions outside of the App Store, but a survey suggests that the few that shift will need to be tempted by giant discounts. The ...