Similarly in the US, a slogan will not be registrable as a trade mark if it points out or refers to a characteristic of the goods or services in relation to which it is used. Examples of slogans ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

The current political climate seems to discourage us from becoming overly invested in any one political slogan in case they suddenly change hands and take on a whole different meaning. But words still ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. This year has been a terrible one for a lot of things, including presidential campaign slogans. Jay Townsend, a ...