Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Newspaper advertising is a tried-and-true method that is still effective today. It can help local businesses stand out from a sea of digital competitors to reach their ideal audience. Read on to see ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Local television broadcasters take note: now might be the time to launch that local FAST (free-ad supported television) channel under consideration. Ditto for the ATSC 3.0 fence sitters, especially ...