We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

The colour pink doesn’t exist in the external world as a distinct wavelength of light but exists as a perception in our minds. Source: Akira Hojo | Unsplash Pink is a bright, bold, and happy colour ...

The film Black Swan (2010) is the journey of a dancer seeking perfection. However, this leads her to dance a downward spiral, in which reality becomes increasingly distorted. The concept of reality is ...

Named a Forbes Next 1000 in 2021 and leader of a Fortune Great Place to Work company, Mike Fitzsimmons is the CEO of Crosschq. Anyone who’s taken Psychology 101 has likely learned about the work of ...