Learn how consumer goods vary in price elasticity, with factors like substitute availability and brand influence affecting demand sensitivity.

Today, like never before, a new social consciousness permeates commerce. Consumers are vocal about their social positions, and they pledge to stand firmly behind companies that do the right thing ...

Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...

Last week I told you about the Obama administration’s denial of the Medicaid waiver extension request for Mitch Daniels’ Healthy Indiana Plan. Today, let’s take a moment to admire what Daniels has ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...