In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

Once upon a time, the United States had a president known for a peculiar facial display. In an act of controlled emotion, he would bite his lower lip and tell his audience, “I feel your pain.” Whether ...