Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Ever set a goal with the best intentions, only to find yourself losing steam a few weeks in? You’re not alone. I’ve been there too – staring at a half-finished to-do list, wondering where my ...

Chances are, you’ve come across the phrase “SMART goals” before while reading entrepreneurial content on the web. Search Google for “smart goals business” and you’ll get over 260 million results. The ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

For example, a good collaboration solution can speed the time to create critical deliverables. For a consulting organization, a SMART objective for a SharePoint proposal library solution might be to ...