User-generated content (UGC) is a form of native advertising where brands launch ads on social platforms that blend in seamlessly with everyday content on social media. In short, if it looks real and ...

In 2022, nearly 92% of marketers working for companies employing more than 100 people leveraged social media marketing to increase their brand's visibility and revenue. This statistic shouldn't be ...

User-generated content (UGC) is a marketing strategy where brands leverage photo, video and written content created by their customers to help achieve business objectives. As one of the most powerful ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Opinions expressed by Digital Journal contributors are their own. Content creation in the modern age can be tricky. With so many moving parts to analyze — including analytics from organic engagement — ...

StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational component of modern digital communication and brand interaction. The update ...

The launch of TrishaHitches.com marks a key milestone for brands seeking authentic, high-converting UGC content. The new content hub gives businesses a simple way to send their product and receive ...

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads.

TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. And creators are cashing in, regardless of audience size.