Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

Facebook has confirmed the integration of header bidding technology with six ad tech companies, according to The Drum. Header bidding allows publishers to open up their ad space to more advertisers ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Facebook announced on Wednesday it is partnering with six ad tech firms to open up its Facebook ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It looks as though Facebook's latest attempt to challenge Google in the online display ad market will ...

Facebook’s announcement this week that it would officially enter the header bidding space wasn’t all that surprising, given the fact that the platform has been testing the system for months. However, ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...