The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

There are ads that make us laugh. There are ads that make us cry. And then there are the rare few that do both, making us feel something about each other, while quietly selling the most ordinary of ...

Pidilite Industries Ltd. has implemented an aggressive on-ground activation programme for Fevikwik, one of the leading adhesive brands in India, across six key states in line with its aim to promote ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

In a bizarre incident, a nurse at a government hospital in Karnataka used Fevikwik for a wound instead of stitching the injury. The medical professional was soon after suspended after the action. The ...

Made by advertising agency Ogilvy & Mather, the “Khushiyon ke Chand Pal” campaign has two 20-second spots which acknowledge the role women play in bringing moments of joy to families. While the first ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

New Delhi: We have used glues and adhesives like Fevicol and Fevikwik to fix, attach, and repair objects. We have used these pastes numerous times to solve our ‘broken issues’ but, have we ever ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

BERHAMPUR: Eight students of an ashram school in Kandhamal district’s Phiringia block had a nightmarish beginning to their day on Friday when they could not open their eyes. Reason: Some fellow ...