The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with new tools and capabilities intended to help brands connect and collaborate with other brands in a way ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

The MarketWatch News Department was not involved in the creation of this content. American Rebel -- America's Next Great Success Story -- Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...

Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection ...

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...