As life becomes more digital and digital becomes more personalized, marketers say they just need more. A global study of marketers from Adobe released this week at Cannes Lions says the demand for ...

The artificial intelligence (AI) boom of the last few years has engendered both excitement and swirl, but despite it all, we’re still in the early stages of the AI era. As of July 2024, 78% of ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...

At a time when artificial intelligence is rapidly reshaping how brands connect with consumers, a new Kellogg course, AI for Marketers, is proving the value of hands-on exposure to AI through a ...

The shift isn’t coming. It’s already here. Consider what happens after you click a on LinkedIn ad for a cloud-based ERP solution. You’re not dropped on a generic homepage. Instead, you’re guided to a ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. These changes extend beyond procedural tweaks and ...

Conferences are a powerful tool for marketers to meet with other professionals and discover what’s in and what’s out when it comes to multifamily marketing strategies. Image by Jordana Rothberg When ...