When people trade questions and answers face-to-face, they can work through any misunderstandings. Sooner or later, they figure out what’s being asked and answered. In written documents, the ...

In their behavioral finance book, Nudge, authors Richard Thaler and Cass Sunstein describe the following scenario: You're suffering from serious heart disease, and your doctor proposes a grueling ...

When faced with a question that requires morality-based answers, don't ask yourself, "What should I do?" Harvard researchers say the right question is, "What could I do?" The basis of the idea is that ...

Recently, I had a call with a company's entire executive team. When they told me they wanted to deploy technology across all aspects of their business, I asked one seemingly simple question: Why? I ...