The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

Moderated by Adeeb, Head of Agency Business, India at Criteo, the panel had Sujata Dwibedy, Sairam Ranganathan, Driv Vohra, ...

New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The ...

New research shows consumer purchase behavior has become too fluid for traditional marketing funnels, with people switching between watching, browsing, and buying in minutes. This shift is pushing ...

B2B marketers have long faced the hurdle of finding hyper-targeted audiences across multiple channels. That challenge has been addressed by Channel99, which has launched an AI-powered decision engine ...

With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once ...

Scientific has released its 2026 Consumer Trends Report, based on a survey of 600+ US consumers across Gen Z, Millennials, ...

As consumer behavior continues to shift and digital media becomes more fragmented, CPG brands must rethink how they approach marketing. Traditional linear paths have given way to dynamic, multi-touch ...

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their ...

The stakes are high for hotel marketers. Unlike industries such as retail, where a customer makes multiple purchases from the same brand, the average American travels for leisure only two to three ...