Adweek on MSN

The funnel is dead: Now what?

Conversations with Sephora, SmartCommerce, Liquid Death, and more.

The funnel flip: Why AI forces a bottom-up acquisition strategy

AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the ...
Marketing

All Marketing Is Performance Marketing: A Full-Funnel Strategy

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...
Phys.org

A new strategy for talent recruitment involves hiring from the 'tip of the funnel'

Sang Won Han, an Assistant Professor of Sociology at Sungkyunkwan University (co-first author), in collaboration with Shinjae Won, an Associate Professor of Management and Strategy at Ewha Womans ...
Morningstar

Empire Today Names Horizon Next Media AOR for Full Funnel Strategy to Build Preference and Drive New Customer Acquisition

NEW YORK, Feb. 3, 2026 /PRNewswire/ -- Empire Today®, the leading provider of high quality, affordable installed flooring solutions, has named Horizon Next as its agency of record. After a two-month ...

Why bottom-of-funnel content is winning in AI search

Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn ...
Seeking Alpha

Signature Strategy Announces Strategic Expansion of Full-Funnel PR & Marketing Campaign Services Following Breakout Client Success

Signature Strategy, a performance-driven digital marketing agency, has officially announced an expanded service offering focused on full-funnel visibility campaigns after delivering standout results ...