A new study out of UCLA has found what Gen Z and Gen Alpha females are looking for male representation, and it’s not what ...

While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

Beauty brands are increasingly targeting the youngest shoppers as Generation Alpha becomes a powerful new consumer group. Yahoo Finance Senior Reporter Brooke DiPalma and Yahoo Finance Senior Business ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...