Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

A futurist says Australia will become increasingly influenced by generation alpha and their interest in everything Asian.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

I was shaking my head at a few recent interactions with younger people and their obsession with screens. Then I felt like my parents ("Back in my day ...") and decided maybe it was time to reframe my ...

Generation Alpha is becoming one of retail’s most influential audiences long before they have independent spending power.

Thai child development lags in 2025, NESDC says, with Gen Alpha and Gen Beta most affected and language delays falling below national target.