For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

AI reshapes discovery: Experts warn that AI systems act as new gatekeepers, rewarding originality and authority while filtering out generic content. Platform-specific roles: Strategists recommend ...

Why this matters: Amazon’s algorithms now reward high-quality, original AI-assisted books while penalizing low-effort content, making strategic AI use essential for discoverability. Tools that deliver ...

EVOLVE, an agentic framework that autonomously optimizes AI training data, model architectures, and learning algorithms — boosting MMLU scores by 18 points over human baselines.

Why Your Lean Team is Losing to the Algorithm If you are operating as a lean team—or striving to be an “all-around super individual” handling strategy while executing at scale—the TikTok content ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI to push creativity further.

A few years ago, a leading U.S. hospital system rolled out a predictive AI model for patient readmissions. It had all the right components: a large training dataset, modern architecture and a ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

The tiny worm Caenorhabditis elegans has a brain just about the width of a human hair. Yet this animal’s itty-bitty organ coordinates and computes complex movements as the worm forages for food. “When ...