American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased.

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

Mattel says the “modern era” versions of the beloved American Girls are "meant to celebrate the original historical characters in a different form.” Millennials say they've gone too far, making them ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Remember the '80s Cabbage Patch Kids craze? And the '90s when car dashboards spilled over with Beanie Babies? Some people never let a kid touch those novelties and cast an eye to the future, hoping ...

Some may find it surprising, but for those creating the content, it makes perfect sense: “We’ve been radicalized since the ...