Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites. I am also told Google added this for ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post Google simplifies enhanced conversions in Ads appeared first on MarTech.

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...