A recent blog post from Matt Cutts, head of Google's web spam team, has some internet marketers and industry experts in a tizzy. In the post, Cutts makes the dramatic statement that "if you're using ...

Guest posting has become an essential tool for brand visibility and authority building in digital marketing. But it can be a tricky tightrope to walk. You want to provide great content for your host ...

Guest blogging can be an excellent way to build your business. It gets you and your work in front of people who may never have otherwise heard of you, and helps you build authority in your niche.

Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience. Despite its usefulness, however, many people have tried it only ...

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do ...

If you’re writing or accepting guest blog posts in hopes of achieving a search engine optimization (SEO) benefit, stop it. Now. So said Matt Cutts, the head of Google’s Web spam team, in a ...

While there are plenty of reasons to guest blog as a way to establish thought leadership and reach a wider audience on different websites, is there a benefit to publishing other people's guest posts ...

Podcast interviews and guest blog posts offer effective book promotion opportunities by allowing authors to connect with niche, invested audiences. Promote episodes through social media and your ...

John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should ...

Guest blogging has been used for ages to build links. But truth be told, it's the worst link-building strategy you could come up with. Five years ago, I decided to build some links back to my personal ...