Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.
Google has launched Accelerated Mobile Pages, its answer to Facebook Instant or Apple News, but with bigger ambitions.
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