Because you don’t need to sacrifice salon-quality results when changing up your hair color.

In normal circumstances, we'd recommend you skip the at-home hair color and leave it to the pros (especially if you're throwing bleach into the equation), but times are not exactly normal. With so ...

Nothing says "seasonal makeover" like a box of hair dye. With the hair color market expected to reach 11.44 billion by 2029, coloring your hair is known to have a significant impact on your appearance ...

When you buy a box dye hair kit, you aren’t given a brush sometimes. If you’re lucky enough get a brush, it’s probably flimsy, making the whole hair coloring process go by super slowly. With the harsh ...

Switching up your hair color is one of the biggest ways to update your look, but there's a chance, a few months down the road, you might change your mind yet again. For those who have gone lighter, ...

Making big hair decisions can be a very daunting experience. If you're anything like us, hair changes outside of a standard trim can seriously make you reconsider departing from just a wash and style ...

The decision to color your hair marks an exciting opportunity for transformation, but success requires more than simply choosing an attractive shade. Understanding the science behind hair coloring, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

Nothing says “seasonal makeover” like a box of hair dye. With the hair color market expected to reach 11.44 billion by 2029, coloring your hair is known to have a significant impact on your appearance ...