Customer experience is a vast ocean, making any and every interaction of a brand with its customers an experience, good or bad. This is why these two words can make or break a brand and eventually, ...

New research from MIT Sloan finds generative AI boosts employee creativity — but only for those who actively reflect on and adapt how they use it. “Generative AI isn’t a plug-and-play solution for ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

Stories written with AI assistance have been deemed to be more creative, better written and more enjoyable. A new study published in the journal Science Advances finds that AI enhances creativity by ...

At this year's Web Summit in Lisbon, a clear theme emerged: the transformative role of artificial intelligence (AI) in democratizing creativity and driving business growth. Industry leaders and ...

A new study published in the Journal of Applied Psychology suggests that generative artificial intelligence can boost creativity among employees in professional settings. But the research indicates ...

Wouldn’t it be gratifying if the most time-consuming tasks in your workday could be handled effortlessly, leaving you free to focus on what truly matters—your creativity, your goals, and your growth.

In today’s fast-paced business world, innovation isn’t just a luxury—it’s a necessity. Companies that foster fresh thinking, celebrate new ideas, and encourage risk-taking are the ones that thrive.

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

In recent posts, I have discussed the influence of napping, poetry, travel, music, and nature on our creative expression. These common activities have an impact on our desire to inject more creativity ...