Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...