Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping seasons are taking flight. And while last year, brands and consumers were significantly focused on inventory ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

Opinions expressed by Entrepreneur contributors are their own. You’ve put tremendous effort into building your website and selecting the products and services you’ll offer your prospective customers.

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Knowing how to convert an annual percentage rate to a monthly rate allows your business to calculate the interest charges on a loan subject to monthly compounding. With this metric, you can assess ...

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help ...