“TikTok and app filters are playing a role in the faux freckle popularity,” explains Lisa Aharon, a New York City-based makeup artist. “They are also a fun way of playing with your complexion, ...

Is there any clearer sign of summer arriving than seeing your freckly friend slowly become covered in the colored marking in response to the sun? The freckle trend is showing no signs of slowing down ...

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When Hailey Buchanan was a little kid in the 2000s, other kids at school teased her for having freckles. She hated it. She came to hate the freckles themselves. Then, as we all do, Buchanan, 23, grew ...

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The trend, otherwise called #broccolifreckles, has gained over 3 million views on TikTok Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her ...

For a while now, faux freckles have been a beloved beauty trend that adds sweetness and playful energy to any makeup look. And with quite a few out-there hacks for creating a freckled complexion, a ...