Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

Predictive artificial intelligence (AI) technology has become very popular in recent years, with businesses of all shapes and sizes utilizing it to better understand their audiences, better predict ...

Predictive analytics is one of the most powerful tools at your disposal when it comes to decision-making in Six Sigma. Data drives quite a bit of any business’s operations under Six Sigma, so it ...

QSRs have long been ahead of the curve when it comes to loyalty programs, offering mobile apps, digital loyalty programs and personalized offers to stay at the top of their target audience’s mind. But ...

Patients are less comfortable with predictive models used for health care administration compared with those used in clinical practice, signaling misalignment between patient comfort, policy, and ...

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...