Big Blue’s unforgettable logo has helped it maintain a consistent brand identity for more than half a century.

IBM Chief Design Officer Billy Seabrook talked about the company's use of Adobe's generative AI tool Firefly and how it boosted productivity for design staffers. With the rollout of Adobe Firefly last ...

IBM has released a detailed timeline of its logo history, tracing its transformation from an Art Nouveau emblem in 1915 to Paul Rand’s iconic striped design in 1972, which remains largely unchanged ...

The COVID-19 pandemic brought several challenges for enterprises and their employees, as business aims to keep productivity high while working from home. “Design Thinking” is one strategy IBM is using ...

IBM says building better microchips is kind of like baking a cake. Researchers at Big Blue have devised a new 3D circuit design that uses two or more layers of transistors, the basic building blocks ...

SINGAPORE — Chartered Semiconductor Manufacturing Ltd. and IBM Corp. announced a design enablement program here Wednesday (March 24) that will allow chip designers to use a common set of IP libraries ...