Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Wyndham Rewards is offering members a limited-time deal to try its new Insider subscription at no cost for 60 days. The offer runs through December 15, 2025, and gives travelers a chance to test the ...

Ulta and Sephora both offer free, tiered rewards programs based on annual spending. Ulta's points act as cash discounts, while Sephora's points are mainly for samples and exclusive items. Higher tiers ...