This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

It is generally assumed that the literary creative process, especially poetic creation, starts with an inspiration. Popular descriptions of the poet creating a poem usually conjure up an image of a ...

Whether it is Sky looking for differentiation, or More Than setting out to improve customer service, the mantra from all brands at our 1-2-1 Research Summit was ’insight’. Customer insight is an ...

Integrated data and cloud-based solutions can be used for process optimization. In the past, process control data were used simply to control the process. With the explosion of data collection and ...

Three factors are critical in developing keener insight. This post by Nathan Jaye, CFA was originally published on CFA Institute’s Enterprising Investor. Insight can be mysterious. It doesn’t have to ...