Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match). I found this via Dario Zannoni, which Greg ...
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...