Watching a YouTube live stream is a passive experience by default. Someone broadcasts, viewers watch, and the chat scrolls along in a separate column that the host might or might not engage with. Most ...

You might have heard about interactive videos, or even viewed one yourself. A lot of people are calling them the next big thing in video marketing – and we agree. Interactive video ads drive a 47 ...

YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. Ben Relles, who has served as head of unscripted since 2015, will transition into a ...