Frost & Sullivan predicts that video will outperform all other major online advertising segments over the next four years. In Australia alone, the research firm forecasts that expenditures on online ...

NEW YORK -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or ...

In business, what some people see as challenges, others see as opportunities. In the thriving and dynamic rich media business, this paradox may be even more evident. Case in point: online video ads.

What's coming up in online video advertising? What new formats will satisfy content creators, advertisers, and audience alike? A panel of experts at the Streaming Media Europe 2011 conference in ...

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

I've often found that communicating the value of different types of ad units to clients is almost as challenging as the back end technology work that goes into creating the units themselves. Each ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Old Hollywood got Wall Street’s memo: “Do whatever it takes to do what Netflix is do­ing.” And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the ...

Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing ...