Ipsy co-founder Michelle Phan first posted dog videos to YouTube–and then realized that makeup how-tos were what her viewers really wanted.. Pamela Littky Before Michelle Phan’s videos netted her more ...

SAN MATEO, Calif.--(BUSINESS WIRE)--ipsy.com, a new online beauty site co-founded by YouTube beauty sensation Michelle Phan, launched today. ipsy.com incorporates video tutorials to create an ...

On the surface, you might think of Ipsy as just another subscription-based beauty supply company. Similar to Birchbox or Glossybox, customers can sign up for a monthly delivery of customized beauty ...

If you've ever uploaded a beauty tutorial video, you know that without any supporters or a huge social media following, your contouring how-to might just end up a perfectly made-up whisper in the wind ...

“Hi! I’m Michelle.” Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she ...

The Internet makeup guru's service, which mails pouches of beauty samples to $10-a-month subscribers, will ship a milestone 1 million of the "glam bags" next month. Joan E. Solsman was CNET's senior ...

On her wildly successful YouTube channel, Michelle Phan has harnessed the power of makeup to transform herself into Snow White, Princess Jasmine, Mulan and more. But these conversions pale in ...

The beauty sphere buzzing last week when CoverGirl announced James Charles as their first male CoverGirl, but there's another beauty influencer making major waves — Gabriel Zamora, the first ever male ...

Michelle Phan, whose rise to fame began with YouTube makeup tutorials, has opened a new space in the offline world for beauty content creators. Ipsy Open Studios is located in Santa Monica, Calif. and ...